Did you know that companies using video meetings achieve 68% of overall sales quota over the last 12 months, compared with 55% of firms not using them?
Download this research brief to see results from a recent survey of sales leaders, including:
Top reasons why sales organizations have adopted rich media
Adoption rates for external video-based communications
Percentage of video use at each stage of the buyer's journey
Impact of video meetings on sales performance
Excerpt from research brief: Companies using video meetings had a normalized sales productivity (total average deal size divided by average duration of the sales cycle to generate average monthly sales productivity) of approximately $64,000 per month per deal compared with approximately $25,000 for the other firms.